Diagnose
Build a source-grounded baseline across business context, digital readiness, local visibility, reputation, market signals and selected resilience indicators.
Joburg.co.za Growth Agent · proposed founding pilot
Sponsor 100 Gauteng SMEs to grow with greater resilience.
A proposed 90-day founding pilot providing 100 eligible Gauteng SMEs with sponsored access to the Joburg.co.za Growth Agent, helping each business understand what is limiting growth, complete the right actions and measure improvement.
Explore the pilotWorking proposal · scope subject to alignment
THE PROPOSITIONGrowth with resilience.Practical action first. Relevant support where a real need exists.
THE PARTNERSHIP IN ONE SENTENCE
The Joburg.co.za Growth Agent turns business and market evidence into prioritised actions; Old Mutual Insure enables the resilience layer and sponsors measurable SME progress.
01Joburg.co.za Growth AgentEvidence, priorities, guided actions and measurement
02Old Mutual InsureFounding sponsor and resilience partner
03Joburg.co.zaSME recruitment, visibility and local activation
04VelocityProduct stewardship and programme delivery
01 · THE SME NEED
SMEs do not need another static audit or generic webinar.
They need to know what is limiting growth, what to do next and how to move from recommendation to completion.
The Joburg.co.za Growth Agent brings together evidence from a business’s digital presence, customer reputation and market. It shows the owner what matters, explains why, recommends the best next actions and guides completion. Resilience is integrated without turning the experience into an insurance sales funnel.
SME value comes firstRecommendations stay independentCommercial engagement requires consent
02 · THE JOBURG.CO.ZA GROWTH AGENT
What the SME sees.
What the SME does next.
The Joburg.co.za Growth Agent converts evidence into a clear weekly view: business signals, the most important opportunity, the risks suppressing growth and the next actions to complete.
Prioritise
Turn fragmented evidence into a small number of explainable actions ranked by impact, urgency, effort and readiness.
Act
Let the SME accept, assign and complete guided actions, with approval before publishing, spending or sharing identifiable data.
Protect
Surface practical continuity and protection questions without recommending, comparing or advising on regulated insurance products.
Verify
Compare progress with the starting baseline and report cohort-level participation, action and observed improvement.
ILLUSTRATIVE PRODUCT SCREENOne place to understand, prioritise and act.
Adapted from the working Joburg.co.za Growth Agent interface. Prototype data is illustrative and does not represent verified pilot results.
Joburg.co.za Growth AgentPrototype data
OverviewRisks 2Opportunities 4Growth Actions 3
YOUR BUSINESS THIS WEEK
Good morning, Cake Zone.
Your Joburg.co.za Growth Agent has found the clearest next move for your business.
Best next moveEvidence-backed
GROWTH OPPORTUNITYWin more birthday cake orders
Customers are searching for birthday and custom cakes, but Cake Zone is weak where relevant competitors are winning attention.
GoogleJoburg.co.zaInstagram
NEEDS ATTENTION
Two risks are holding you back
HighGoogle profile is incomplete
HighYour review gap is growing
PRIORITISED FOR YOU
Your next three Growth Actions
- 1Win more birthday cake orders
- 2Get more Google reviews
- 3Create a celebration promotion
03 · RECOMMENDED 90-DAY PILOT
A bounded programme built to answer one commercial question.
Can the Joburg.co.za Growth Agent identify the right next actions, help SMEs complete them and show meaningful improvement, while creating a credible, useful role for Old Mutual Insure?
100sponsored places
90days
1founding sponsor
01Sponsored places100 eligible Gauteng SMEs, with final cohort criteria agreed with Old Mutual Insure
02ParticipationRegistration, activation, engagement and completion reported separately
03Duration90 days from completed onboarding
04ExperienceBaseline, priorities, guided actions, selected local activation and repeat assessment
05SupportDigital delivery with bounded human assistance
06DecisionScale, refine, licence or stop against agreed evidence
04 · VALUE TO OLD MUTUAL INSURE
Support that can be seen, measured and responsibly extended.
This is not passive sponsorship. Old Mutual Insure would gain a practical role in an SME’s progress, cohort-level evidence and appropriately consented pathways to assist where relevant.
Measurable SME impact
Evidence of participation, actions completed and observed improvement, not only impressions or attendance.
Need-state intelligence
Aggregated insight into recurring growth, continuity and protection-readiness needs across the cohort.
A visible, useful brand role
Co-branded Joburg.co.za recruitment, educational content, email, social and local SME activation would position Old Mutual Insure as the founding sponsor and resilience partner.
Permission-based pathways
Relevant education, broker or quote support is offered only after an evidenced need and explicit consent.
05 · JOBURG.CO.ZA ACTIVATION
The Joburg.co.za Growth Agent creates the intelligence. Joburg.co.za turns selected recommendations into local action.
The Joburg.co.za Growth Agent can diagnose across relevant business channels. Its Joburg.co.za advantage is an existing route to recruit, identify, showcase and support local businesses, while helping execute appropriate visibility and promotion actions.
- Recruit eligible Johannesburg SMEs
- Activate claimed business listings
- Provide relevant editorial and educational exposure
- Support local discovery, offers and visibility actions
- Use email, social and vendor outreach to sustain participation
- Connect programme activity to measurable local activation
06 · DELIVERY REALITY
Clear about what exists, what is configured and what OMI must enable.
The pilot begins only after a controlled readiness test. The proposition does not imply that future sponsor, broker or integration capabilities are already live.
Available foundation
Evidence-led business assessment capabilities and Joburg.co.za’s local listing, content and activation channels.
Configured for the pilot
The action workspace, cohort reporting, sponsor views, support model and OMI-approved resilience journey.
Dependent on OMI
Regulated wording, consent model, broker or quote routing, response standards and downstream feedback.
07 · MEASUREMENT
Measure progress, not only programme activity.
A baseline view, monthly cohort dashboard and final evidence pack support a disciplined decision to scale, refine, licence or stop.
01ReachInvited, eligible, registered and onboarded SMEs
02EngagementBaselines viewed, return usage and support participation
03ActionRecommendations accepted, assigned and completed
04ImprovementObservable change against supported growth and readiness indicators
05ResilienceSelected continuity and protection-readiness actions completed
06SupportConsented education, broker or quote pathways and downstream status
07IntegrityPrivacy, consent, recommendation independence and approval controls
08 · TRUST AND GOVERNANCE
Useful support without compromising recommendation independence.
1Old Mutual Insure does not control Joburg.co.za Growth Agent findings, rankings or recommendations.
2Sponsor reporting is aggregated by default.
3Identifiable data and referrals require recorded SME consent and appropriate disclosure.
4The Joburg.co.za Growth Agent does not provide regulated advice, determine suitability, quote, bind cover or make underwriting decisions.
5Insurance wording, data handling and referral flows require Old Mutual Insure approval.
09 · THE DECISION REQUESTED
Start with a 30-minute working session, not a sponsorship decision.
Validate the target cohort, resilience indicators, approved support pathways, consent model, internal owners and success thresholds. If alignment is confirmed, convert the concept into a fixed-scope 100-place pilot.
Book a 30-minute pilot working session